Tag Archives: Real Ale Trail

“Huddersfield’s Ale Trail study in ‘De-Marketing’, a book about deliberately LOSING customers”

Posted on December 31, 2013 by admin

[From the Huddersfield Daily Examiner, 30th December 2013] A controversial pub crawl is a case study in a book about why successful businesses deliberately try to lose customers. The Ale Trail, which brought extra trade – and problems – to … Continue reading →

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“Ale Trail back on right track”

Posted on July 1, 2013 by admin

[comment in the Huddersfield Daily Examiner, 1st July 2013] AT last, it seems a semblance of reality has returned to the Real Ale Trail. The day trip by train that turned into a monster has turned full circle. A combination … Continue reading →

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“The party’s over for Ale Trail drunks as peace returns to the Colne Valley”

Posted on July 1, 2013 by admin

[from the Huddersfield Daily Examiner, 1st July 2013] THE party’s over for the rail revellers. Drunken visitors who ruined weekends for hundreds of villagers by taking part in the Real Ale Trail have lost their battle with the authorities following … Continue reading →

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“Police call time on Real Ale Trail revellers”

Posted on July 1, 2013 by admin

[from ITV.com, Saturday 29th June 2013] British Transport Police, West Yorkshire Police, Northern Rail and First TransPennine Express are continuing to work with local community groups, residents and businesses along the now infamous Real Ale Trail to tackle its rowdy … Continue reading →

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